Do press releases work well for seo?

Sunday, 23 August 2009 16:24 Last Updated on Sunday, 23 August 2009 16:36 Written by J

I come across many clients who don’t understand the true value of a quality press release. The long term SEO benefits of a paid, professionaly distributed press release are unrivaled for the price we can get them.

Press releases are great at getting the word out about your product, service or business.  There is a huge difference between a traditionally distributed press release and an online press release, and a few rules you must take into consideration when getting ready to submit your first online press release.

1. Don't balk at the price! - An online press release is more expensive for a reason.  Not only is it effective sooner, but the number of websites that pick up your press release will be visible immediately.  The exposure in Google News, Yahoo News, Reuters, among the thousands of others clearly compensate for the price tag attached to an online press release.
2. Have an SEO revise it! - The opportunity cost of attempting to send out your own press release is large when you consider the potential forgone SEO benefits that you may have received if you had gotten your press release revised by an SEO such as...ahem...us. :D
3. Do not set it and forget it! - Press releases are most effective when you submit them on a monthly basis.  This ensures a steady flow of news articles pointing back to your site from trusted domains such as MSNBC, CNN, and others. 

If you don't believe me that press releases can do wonders for your business, just take a look at the search results for "sportsbras.com just launched".  You will see first hand how many places have picked up the press release and are now hosting the article on their website.